OnePlus, an offshoot of Chinese company Oppo, wants to break free of the mold. Their first phone, simply called “One,” matches 2014’s flagship phones in every appreciable way, dropping gimmicks in order to refine what a user’s base expectation of a smartphone should be. It has the same processor as the Samsung Galaxy S5, HTC One (M8), and LG’s G3. It has a screen as big as or bigger than the competition, with a resolution that is eclipsed only by the G3. It meets or exceeds the competition in regards to RAM and storage.
The big difference? It costs half as much as anything else on the market.